Considerations for Hiring Entertainers and Guest Speakers
Great care must be used in selecting guest speakers for your meeting or event, because the right speaker or entertainer can make or break it. If you’re hiring a guest speaker, be sure to choose someone who is motivational and inspiring or an expert in your field or business. Choose someone who will help you reach the goals for your event. Our website provides info about this article on speakers
Consider how the group will benefit from the experience and from the speaker you choose. Consider how your event will benefit from the entertainment value the speaker or entertainer provides.
The best source for guest speaker referrals is from friends, colleagues and business associates. Still, you need to be sure to check their references. Do they have a reputation for being reliable? Are they professional? Do they fit your business’s image? Will they be dressed appropriately or displaying or using offensive language or imagery?
Whatever your needs, be sure to have a realistic and well thought out budget. Remember that entertainment and speakers’ fees are always negotiable, so don’t be afraid to make an offer. Choose wisely though. While one entertainer might charge you $4,000 and be worth twice that amount, another could charge $10,000 and be terribly disappointing.
Money Saving Tips for Hiring Guest Speakers
The following are some money saving strategies you might employ:
-If you have meetings in multiple cities or locations, perhaps your speaker will agree to multiple bookings at a “bulk” or reduced rate.
-Choose speakers who can also put on workshops. You can also ask your speaker, celebrity, or entertainer, without being overly imposing, to attend other segments of your event or to participate in other activities at your event. While they would be free to decline such a request, think of the added value it would lend to your event if they accepted your invitation. It doesn’t hurt to ask.
-Negotiate a flat rate for the speaker rather than a fee plus expenses.
-Offer the speaker the opportunity to record their presentation and update their CD or DVD collection they sell themselves. This could save them thousands.
-Offer to buy books, CD’s or other products from your speaker or entertainer in lieu of an entertainment fee. Providing these to your guests during your event brings an added value to it as well.
-Offer the speaker the opportunity to sell their materials at your event in exchange for a discounted fee.
Sources for Finding Entertainers and Guest Speakers
If you don’t have personal resources to employ for your search, there are various places you can contact to seek a referral:
Chambers of Commerce
Convention and Visitors’ Bureaus
Remember to check the references of the referring bureau as well as the speaker.
After you have provided a general profile of what you’re looking for to the bureau, they can provide you with demos to assist you in your selection process. Pay attention to how the speaker or entertainer interacts with the group or audience, how well he delivers his message and what overall feeling you might come away with if you were present. Is this the right speaker or entertainer for your group? Does it fit your business image? If not, move on to the next one.